The Franchisee Experience
The Certified Instructor
With Sales Grit
NAME: Amy Truong
TERRITORY: Chino Hills, CA
ALIAS: “THE TRIPLE THREAT”
With 21 years of marketing and advertising experience, prior franchising exposure as well as being a Certified Pilates instructor, Amy brings a wealth of industry and business knowledge to the Club Pilates community.
Amy saw Club Pilates as an opportunity to invest in a proven business model that she is personally passionate about. When the opportunity presented itself, she was ready to create her own business that really aligned with her goals rather than continuing to be stifled working for other people. With prior franchising experience, she had really definitive criteria to meet for a partnership with Club Pilates. She knew immediately that this would be a good fit as she valued the level of transparency Club Pilates shows, how supportive the team is and how well aligned Club Pilates’ values are with hers; at Club Pilates, she’s surrounded by a like-minded team.
Amy’s Chino HIlls location has enjoyed great success since it opened in October, 2016, winning awards for Fastest Growing Studio and Largest Member Base at the 2016 Club Pilates Franchisee Convention. Within five days of opening her doors for demo classes, she had exceeded the national membership goal in record time. Along with utilizing the great foot traffic her location at Chino Hills enjoys, she successfully engaged the local community through a structured sales program to position her studio as the most comprehensive and popular Pilates studio in her market. Her studio continues to be in the top 10 performing studios across the US, highlighting the potential for the Club Pilates model delivered with passion and industry experience.
Keely Watson, owner of 8 studios in Southern California.
The International Investor
WITH A PLAN
NAME: Robert Bereny
TERRITORIES: Granada Hills & Westlake Village, CA
ALIAS: “THE LONG-DISTANCE OPERATOR”
Robert Bereny has spent his career in Hungary, mainly in corporate banking and venture capital – only recently moving into retail, owning 25 Nike stores in Hungary. With ambition to live and invest in the US and try a new career path, Robert discovered Club Pilates on a trip to Los Angeles in 2015. He wanted to find a service-based, consumer-focused business with the ability to run on an absentee model with minimal inventory management. He saw that the franchising opportunity presented not only a good investment opportunity, but allowed him to continue living in Hungary with his family. With confidence in the leadership & experience of Anthony Geisler as CEO, he saw that Club Pilates was in a good position to establish a strong national presence. With just 3 weeks in the country to build out the studio and recruit staff, his first location in Granada Hills became the second studio to prove the Club Pilates model under Geisler’s leadership.
Now with two locations in Southern California open – in Granada Hills and Westlake Village – Robert is glad he bought into a people-based business. He was awarded ‘Franchisee Of The Year’ at the 2016 Club Pilates Franchisee Convention, while Granada Hills continues to maintain its position as a Top 10 performing studio each month, delivering the most workouts nationwide.
The Father Daughter Team
Investing in California
NAME: Jessica & Robert Shiraki
TERRITORIES: Pleasanton, San Ramon, Dublin, Claremont, Rancho Cucamonga, CA
ALIAS: Father Daughter Power Duo
Both Robert and Jessica Shiraki joined the Club Pilates family with no previous experience in the health and fitness industry nor franchising experience but this father daughter duo is proving that a willingness to learn and apply other relevant skills is what it takes to succeed. Robert has spent most of his career in retail grocery and production & supply. He spent many years in technology supply chain and production then went onto to run hispanic grocery chains before finding Club Pilates. Jessica built her career in human resources but after having two children, was searching for a career that allowed more flexibility. After working with a franchise consultant to navigate through the fitness concepts available, the Shirakis could see Pilates was trending and saw that Club Pilates dominated the space with a proven track record and no closures. They could see there was a well established support structure in place and felt confident in ‘following the system’.
With Club Pilates Pleasanton open almost a year now, the Shirakis are a well established business in the local area and feel they’re bringing incredible value to the community, not only from a health & wellness perspective but also an educational one. They are enjoying great business growth with Pleasanton consistently ranked in the top ten performing studios across the US.